Thursday, October 31, 2013

Market Research Handbook


Is there another publication produced at Statcan (or elsewhere) that addresses the same information as the Market Research Handbook (Catalogue no. 63-224-X) (terminated after 2008)? I know that most of the data is available to be derived, but our marketing students found this to be a well-rounded one-stop-shop for Canadian market data, so I’m wondering if any similar product has been produced.


It does not seem that there is anything published similar to that. I noted in the handbook, that many of the data tables in the Market Research Handbook are derived from CANSIM.