A researcher is working on marketing-related constructs such as strategy, marketing expenditures, performance, governance etc. for North American companies (including Canadian) - most of these constructs are used in SIBS (Survey of Innovation and Business Strategy). The researcher is interested in “firm-level” data and wondering if SIBS provides that access at all. He has looked into annual reports and other business resources that we subscribe to but, according to him, the strategy choice as measured in SIBS is very rare. Is it possible to get access to firm-level data from SIBS?
Answer
The SIBS data may be accessed by researchers through the Canadian Centre for Data Development and Economic Research (CDER): http://www.statcan.gc.ca/eng/cder/index. They would need to submit a research proposal to use CDER’s cost recoverable secure access to business microdata for analytical research.
