Thursday, February 27, 2014

Use of PCCF Files

Question

Our Advancement office is doing prospect research. The following is a description of their work:

"We conduct research to find potential prospects and donors for the university. For this project, we will need to match certain dissemination areas with their corresponding postal codes. Then use the postal codes to find out who, among our constituents, live in these areas. However, we would not append any data to our database."

They want to know if they can use the PCCF file as their purpose is research.

Answer

This would be acceptable under Appendix A of the End-use licence agreement for postal code data products. Approved Postal Code data Matching uses is allowed for planning purposes.