Friday, February 10, 2006

Car Sales and Senior Citizens

Question

A student is looking for buying habits of seniors in respect to cars. In other words, what cars are the senior citizens buying? National or provincial. Recent. I found a few surveys re : car sales / retail trade, but I can't match the numbers in $$ / units it with age groups of buyers.

Answer

Is the user seeking names/brands of cars purchased by seniors? If so, please note that Statistics Canada will not report that sort of information at all. We do not identify the brands purchased - only the commodity codes for that commodity.

Unfortunately, the surveys to which you are referring do not ask demographic questions about the buyers.

One idea that comes to mind is the Survey of Household Spending. For example, the internet publication 62-202-XIE (Spending Patterns in Canada) provides information on household equipment. They have a category for persons aged 65+ (single and couples are in different tables) and they break down the number of vehicles owned or rented by these seniors (breakdown = "automobiles" and "vans and trucks").

I am not sure if that is what your user is looking for, but you can probably get this data at a lower level of geography by using the tables found on the FTP (not 100% certain though).
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