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International Travel Survey (ITS) 2017
The electronic questionnaires (e-questionnaires) and Air Exit Survey (AES) are components of the International Travel Survey (ITS) together with the Frontier Counts (record number 5005). It is an ongoing survey conducted by Statistics Canada since 1972 to meet the requirements of the Balance of Payments (BOP) of the Canadian System of National Accounts. The survey provides a full range of statistics on international travellers (visitors to Canada and Canadian residents returning to Canada), including detailed characteristics of their trips such as expenditures, activities, places visited and length of stay.
In addition to fulfilling BOP requirements, the information collected in the questionnaires is used by the Tourism Satellite Account (TSA), Canada Border Services Agency (CBSA), Destination Canada, provincial tourism agencies, the United States Department of Commerce, the OECD, banks, investment companies, other private sector industries and independent researchers. The information is also used for reporting to international organizations such as the World Tourism Organization (WTO), the Organization for Economic Co-operation and Development (OECD) and the Pacific-Asia Travel Association (PATA).
The AES started in the year 2000 for overseas visitors and in the year 2011 for U.S. visitors. The primary objective of the AES is to improve the quality and reliability of trip and traveller estimates for foreign air travellers to Canada, from major and emerging markets.
The e-questionnaire component of the survey began in 2013, with the distribution of invitation cards to travellers (Canadian, American, and Overseas) who have entered at one of 137 designated Canadian ports of entry. The mail-back questionnaires were last used in 2014.